Description
Illustrative case studies of real-world companies求like Liquid Death, the popular canned water brand, Chick-fila-A’s ※Eat More Chikin§ campaign, Oatly＊s ※Wow no Cow,§ slogan, and Nvidia, the leader in AI computing求that demonstrate how to effectively position using focus and a distinctive enemy (plastic bottles, beef, and dairy milk, respectively)
Strategies to adapt to a constantly changing marketplace where trends, products, and customer needs shift every day
How to keep your company from expanding or extending to such an extent that true differentiation is impossible
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