Description
The Line-Up 求 gives an overview of the company and the cases being addressed;
Timeline 求 identifies relevant historical events and provides points of reference for significant points in the brands’ history;
The Final Score 求 critically examines industry perspectives and implications regarding the profiled brands;
Post-Game Comments 求 identifies key concepts; and
Learning Activity 求 offers opportunity for further theoretical explorations and are useful for facilitating class discussions.
Web Resources 求 provide further background information for the brands being profiled.
Reviews
There are no reviews yet.