Description
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution
By industry insiders with decades of experience as leaders and consultants
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst
That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever每and it＊s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today
tomorrow
You＊ll master innovative new ways to grab consumers＊ attention and wallets
＃make your experiences
＃drive more value through social platforms, mobile technologies, and integrated marketing strategies＃overcome challenges ranging from bad buzz to piracy＃fully leverage licensing, merchandising, and sponsorships＃and successfully market
forms of entertainment.
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