Description
offers a strategic roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data-led models to help businesses align with evolving trends in sustainability, technology and community impact, delivering measurable results while safeguarding the future of travel.
You’ll learn how to:
– Implement governance frameworks supporting emissions reduction and responsible tourism
– Leverage expert insights on consumer demand for greener, experiential travel
– Apply strategic models for digital transformation and green innovation
– Assess financial impact and ROI of sustainable initiatives
– And learn from real-world examples such as Airbnb, Marriott, TUI and Intrepid Travel
Equip your organization to lead with informed leadership and purpose, balancing growth with stewardship in a rapidly changing market.
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