Description
provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today＊s popular culture求including the Internet, social media, television, films, music, and advertising求in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the
includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship.
offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint? slides.
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