Burlington (Images of America)

Description

As the industry rapidly evolves with significant shifts in demographics, technology and global interconnectedness,
prepares undergraduate Tourism and Hospitality students to navigate these changes in their future careers by providing a solid foundation in core principles while highlighting the importance of embracing innovation.
This textbook offers a practical overview of the key facets of the hospitality, tourism and events industry, with:
– Food and beverage, lodging, tourism, events, entertainment and recreation, wellness and health, and managed services
– Service excellence, marketing, human resources, finance, risk management, operations, and infrastructure
– Real-world examples and insights spanning global brands and niche sectors-from Walt Disney World, Marriott, and Compass Group to NetJets, Cleveland Clinic, and Red Rocks Amphitheatre
includes in-text learning features such as scenario-based exercises and reflective questions to help students apply hospitality and tourism industry theory to practice. Online resources include PowerPoint lecturer slides, blog posts and videos featuring practitioners, and additional exercises and reflective questions.