Description
A new chapter on generative AI (large language models or LLMs, and image generation)
An expanded chapter on deep learning
A new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learning
A new chapter on responsible data science
Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students
A full chapter of cases demonstrating applications for the machine learning techniques
End-of-chapter exercises with data
A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions
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