Description
Hundreds of vibrant examples from across media platforms 每
Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds
Powerful in-depth case studies showcasing successful approaches 每
Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms 每 film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews






Reviews
There are no reviews yet.