Description
The
franchise is not confined to just the page or the screen, but has been and continues to be reimagined and reconfigured through a number of extratextual products, texts, and experiences which surround and rework the
texts. This book centres around the 2010s, or the ＆post-
era＊, a period of unprecedented growth and reinvention for the franchise. Many of the franchising developments produced during this time operated according to distinct strategies: to consolidate the legacy of the
series, or to extend the fictional universe into new settings, media and cultural forms. This book explores six such developments – J.K. Rowling＊s authorship, the website Pottermore, the ＆Wizarding World of Harry Potter＊ theme parks, the Warner Bros. Studio Tour in Watford, the
films, and the stageplay
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