Description
A focus on current and emerging technologies and how they have revolutionized the sport industry〞ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality
Greater emphasis on data and analytics to make more informed business decisions
In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution
New content on target marketing, including understanding millennial sports fans and engaging with Generation Z
Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age
Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies
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