Description
Examines the role of youth culture as a targeted consumer for marketing popular music has played and its role in the scheme of popular music and the business of music.
Uses the 1940s and WWII as principal dividing line for examining popular music in America.
Explains the advancements in technology and its role in popular music.
Includes coverage of popular music in the 21st Century.
Features a section on the ※nature§ or meaning of music 每 Particularly useful to students of diverse musical understanding, social and cultural backgrounds, gender, and age.
Dedicates an entire chapter to the business of music.
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