Description
Creating that all-important first business plan
Getting financing and/or recruiting investors
Using guerilla marketing, publicity, and community involvement to attract attention
Keeping employees educated and motivated
Partnering on events and networking for opportunities
Keeping your cool when the Mafia comes calling
Hiring “virgins” – why veteran salespeople can have problems in start-ups
Managing people, finances, expectations, and growth
Surviving a vociferous attack in Las Vegas when the odds against you are eight-to-one
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