Description
integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media.
-Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies
-Increased emphasis on product sustainability and changing consumer behavior
-New and updated Trendwatch and Snapshot features
-The Instructor＊s Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas
-The Test Bank includes sample test questions for each chapter
-PowerPoint? presentations include images from the book and provide a framework for lecture and discussion
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with self-assessment quizzes featuring scored results and personalized study tips
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with flashcards of essential vocabulary and basic retail math formulas
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with downloadable Excel spreadsheets to complete the end-of-chapter
exercises
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with printable worksheets featuring step-by-step solutions to common retail buying math problems
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related to chapter concepts
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