Governance and Policy in Sport Organizations

Description

A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling
New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication
A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication