Description
Exploring 35 years of creative output, this richly illustrated book offers an unprecedented look into Giorgio Armani*s unique aesthetic, corporate and cultural strategies. More than any other designer, Armani best represents the global success of the *Made in Italy* label. His impact is palpable not simply in women*s fashion and red carpet glamour, but is also inseparable from the evolution of the menswear industry. Written in a lively and accessible style, the book includes thoughtful and provocative chapters exploring: the evolution of the man*s suit; boutique culture in a global reality; the influence of Orientalism; the designer*s ambivalent relationship with the fashion press; the business of vertical branding; the use of the evening dress to construct the house*s history; power dressing for the modern woman; the relationship between textiles, film and the contours of masculinity; the continued dialogue with early twentieth-century aesthetics; as well as the spaces and bodies of the theatre of fashion. The first holistic and critical investigation of one of the most influential fashion houses in the world, Giorgio Armani: Empire of the Senses is a must read for anyone interested in the history and theories of fashion.






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