Graph paper Journal: 1/3 Inch Rule, 120 Pages , 8.5 x 11 in (21.59 x 27.94 cm): Graph paper Journal: 1/3 Inch Rule, 120 Pages , 8.5 x 11 in (21.59 x 27.94 cm)

Description

Whilst
also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ‘How to’ and ‘how not to’ case studies based on international examples
* A guide to further reading and websites
* ‘Issues to consider when marketing’ section as a means of self-evaluation
‘Wine Marketing’ systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.