Description
The best-selling
presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised
highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media.
This title is accompanied by a complete teaching and learning package.
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