Description
Heavier focus on technology and how it continues to revolutionize and drive the sport industry, including increased streaming options and the proliferation of online sports gambling
Emphasis on data and analytics to make more informed business decisions
Examination of how digital platforms serve as critical communication channels driving sport marketing strategy
Consideration of name, image, and likeness (NIL) legislation and policies
Marketing strategies for effective sport sponsorship and promotion at the collegiate level
Coverage of sales processes, addressing both traditional methods and new strategies for the mobile age
Discussion of advanced ticketing practices, such as artificial intelligence (AI) technology in sales and the process of selling digital media and streaming inventory
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