Description
by
is a strategic guide for senior leaders in travel, tourism and hospitality who want to align profitability with purpose and deliver proven results for business, community and planet. Combining real-world examples with global best practice, it provides the frameworks, steps and tools for designing regenerative strategies that strengthen both organizational performance and destination resilience.
Written for senior-level travel and hospitality industry professionals including Destination Managers, COOs and CEOs, the book examines the financial, operational and governance levers that drive real impact across the five critical areas of transformation: measurement, decarbonization, regeneration, collaboration and finance.
You’ll learn how to:
– Apply proven frameworks for regenerative business transformation and ROI delivery
– Integrate sustainability metrics into strategy, reporting and governance
– Build partnerships that scale local impact and global collaboration
– Invest in informed decision making to meet net zero and stakeholder goals
– Lead change that enhances brand equity, resilience and industry influence
Featuring real-world examples and expert insights,
equips leaders to make informed, strategic decisions that balance growth with stewardship, delivering measurable outcomes for the environment, local communities and the bottom line.
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