Description
provides senior tourism executives, policymakers and destination leaders with proven tools for rethinking growth, protecting assets and securing the future resilience of their visitor economies. As global destinations confront environmental strain and cultural erosion, this book outlines a strategic model for reshaping tourism around stewardship, not short-term volume.
Written by award-winning travel journalist and global tourism leader
, the book presents a data-led, systems-level approach to destination management that prioritizes ROI, community outcomes and environmental integrity. Through exclusive interviews with global leaders, including insights from CREST brand executives, it reveals how governance, collaboration and informed decision making can shift entire regions toward more responsible, prosperous and resilient tourism futures.
You’ll learn how to:
– Implement stewardship-based governance models that deliver sustainable economic results
– Apply strategic frameworks to balance visitor growth with environmental and cultural protection
– Use data-led decision making to optimize long-term development and mitigate community impact
– Strengthen leadership capability through expert interviews and global best-practice examples
– Build destination strategies that enhance competitiveness while preserving local identity
With global real-world examples and a clear roadmap for action,
equips leaders to deliver measurable value for communities, visitors and the tourism sector at large.
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