Description
Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives
All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement
An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness
An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA)
An expanded section outlining how principles of project management can be used to effectively plan events
New industry profiles that provide insights into key players and noteworthy happenings in event management
Reviews
There are no reviews yet.