Description
Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
Continues to boldly assert that any perception of “immeasurability” is based on certain popular misconceptions about measurement and measurement methods
Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
Offers practical methods for measuring a variety of “intangibles”
Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets
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