Reading the graphic surface: The presence of the book in prose fiction

Description

With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they’ll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.New to this Edition — Updated and expanded chapter features: "Internet Connections," "Snapshots" and "Trendwatches" — New, more contemporary illustrations — Expanded and updated coverage of direct marketing and the growing use of database-driven marketing and technology — New chapter on purchasing from foreign sources — Revised discussion of the types of buying offices — Updated facts for identifying changes in consumer markets — Consolidated coverage of domestic markets and negotiating with vendors — More emphasis on using the Internet as promotional tool — Increased coordination with companion text Making Buying Decisions — Instructor’s Guide provides suggestions for planning the course and using the text