Description
What is media theory?
How do media affect our actions, opinions and beliefs?
In what ways do media serve powerful political and economic interests?
Is media consumerism unhealthy or is it empowering?
Behaviourism and media effects
Feminist media theory
Postmodernity and information society
Political economy
Media consumerism With images and diagrams to illustrate chapter themes, examples that apply media theory to media practice, recommended reading at the end of every chapter, and a useful glossary of key terms, this book is the definitive guide to understanding media theory.







Reviews
There are no reviews yet.