The Apparel Industry

Description

Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues
A new chapter that puts packaging design in the context of brand and business strategies
A new chapter on social responsibility and sustainability
All new case studies and examples that illustrate every phase of the packaging design process
A history of packaging design covered in brief to provide a context and framework for today’s business
Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines