Description
Goes beyond describing how disruptive innovation happens, and answers and explains the all-important “why.”
Provides a “where-to-look” guide for discovering disruptive opportunities.
Shows you how to predict when market disruption is likely.
Outlines the necessary ingredients and elements of corporate strategy that maximize the probability of being disruptive.
Provides a roadmap to disruptive success, from the initial idea through product launch to actual market disruption.
Shows how to stay atop the market and not be the next victim of a new disruptor.
Includes the Disruption by Design Canvas, for mapping a disruptive business model.






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