Description
takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector.
Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood caf谷, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today＊s ultracompetitive environment.
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