Description
A quick start guide to advertising
A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators
Creative thinking strategies and how to generate ideas based on creative briefs
Utilizing brand archetypes and creating unique branded content
Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view
How to build a brand narrative in the digital age
Copywriting how-to’s for art directors and designers
Experiential advertising
An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design
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