The Leadership Challenge Workbook

Description

cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco.
tourism–what it is, how it works, and what makes it a success
five different types of cultural tourists
consumption of products, value adding, and commodification
integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset