Description
This volume examines the longstanding and fruitful relationship between Campari and the film industry. Tracing Campari*s long history as an enthusiastic and involved patron of cinema, the book details how the company*s support has served as the impetus for countless experimental and groundbreaking film projects. From Campari*s 1984 TV commercial directed by legendary director Fredrico Fellini to its most recent collaboration with Oscar-winning director Paolo Sorrentino and Hollywood actor Clive Owen on the
series求an ongoing campaign of short films illustrating that ※every cocktail tells a story§求Campari*s forays into the world of film are always ambitiously crafted and masterfully realized. A perfect alchemy of passion and imagination,
offers a sweeping panorama of film history and demonstrates how cinematic creativity goes hand in hand with the innovation of Campari.






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