Description
how stations create an environment in which listeners become part of a social group (social-identity and self-categorization theories)
personality-driven programming
the station*s commitment to local teams and their fans
how exploring controversial topics beyond sports broadens station*s appeal and attracts upscale, affluent audience
how an abundance of live, play-by-play broadcasting, creating plenty of available content
college sports in a town without a major professional sports team
how local sports is framed by hosts and callers
the conflicted relationship between sports-talk radio and the print media
and much more!






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