Z Is for Zoo (Alphabet Primers)

Description

Use the scientific method to evaluate hypotheses using controlled experiments.
Define key metrics and ideally an Overall Evaluation Criterion.
Test for trustworthiness of the results and alert experimentersto violated assumptions.
Build a scalable platform that lowers the marginal cost of experiments close to zero.
Avoid pitfalls like carryover effects and Twyman’s law * Understand how statistical issues play out in practice.