Description
Heavily illustrated,
Each chapter contains an “Exercise Knowledge Gained” section that allows students to work in class or on their own to interpret and put to use what they learn in each chapter.
Included throughout the text are lists of basic industry standards for paper, printing, standard formats for folding, envelopes and folders, binding and packaging.
Features helpful design tips and warnings to readers in a variety of boxed elements throughout the book.
Explores portfolio presentation techniques necessary for launching a career or reentering the job market and that are essential for gaining a competitive edge.






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